I live in Los Angeles and work at Deutsch Inc. where I’m responsible for uncovering new and unique cultural insights, trends and behavior. In other words, I’m always looking for the “nothing” around each brand.
However, insights are meaningless if they aren’t used effectively. My work doesn’t end with the creation of a brief. In fact, that’s where it starts to get interesting.
Over the past few years I’ve been lucky enough to learn, work and create advertising with amazing people on both coasts. At Mullen, we tackled brands like: JetBlue, Barnes and Noble, Fage, Living Social, Planet Fitness and Century 21. At goodness Mfg. I was able to work on Toshiba, Newegg.com, ING and Bolthouse Farms. Here at Deutsch? I work on VW.
We try and take imagination and turn it into reality.